Our staff is comprised of 40 proven, well respected, product and retail savvy industry veterans who are committed to Ryko Distribution because they feel, as our labels do, that we truly care about the quality of the music and video products we represent. Recent industry trends have led to a load 'em up - release and forget mentality among many distributors, but through our years of experience we have learned that this strategy results in ultimate losses for retailers and labels alike. We believe that the key to long-term success is in keeping our catalog vibrant in the marketplace, strengthening label recognition and developing artists over time.
Working closely with our labels, listening to our retail buyers' needs, and staying in touch with what's happening on the street are also key to our success. We recognize that creative retail and grassroots marketing are essential when it comes to independent music and video. In addition to serving traditional retail outlets through our field staff, our in-house sales department handles special markets and direct sales to niche one-stops and mom and pops. This approach enables us to have a presence that reaches far beyond typical music and video consumers.
By utilizing WEA Distribution~Rs central and branch depots for our pick, pack, ship, invoice and collection functions, service of our key titles to any point in the country is well above industry standard. In addition, dial in capabilities to the WEA system now allow labels and Ryko Distribution personnel alike to monitor product flow and sales information on a minute-to-minute basis. All part of our dedication to provide the absolute best service to our retail partners and distributed lines.
We are honored to have received NARM's Medium Distributor of the Year Award for four consecutive years. As we monitor the evolution of the marketplace with its perpetually shifting sands, we believe that our philosophy, design, structure and culture will continue to serve us and our partners well as we move forward.