Watch Jazz Happen by Dan Kassell
315 W 61st Street
Studio 12M
New York, NY 10023
ph. 212-779-4636
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Publicity Firm
JAZZ DOCUMENTARY DEVELOPMENT
“WATCH JAZZ HAPPEN” ™ will incorporate Daniel Kassell’s jazz history experiences to develop a comprehensive artistic Documentary digital history.
BUSINESS HISTORY: Daniel Kassell is a Music Business specialist utilizing music marketing, sales promotion, public relations and advertising experience to improve results for Jazz Music clients.
WATCH JAZZ HAPPEN activates new business development by utilizing authenticity, personal integrity, industry contacts, DVD video and social networking to produce rapid artist growth.
EXPERIENCE SUMMARY: Project and Budget development Public Relations by phone & e-mail Press Release Copy Writing Sales Promotion, Direct Marketing
SUCCESSFUL CLIENT PROJECTS: Harlem Blues and Jazz Band: Promoted Jazz Documentary “The Last of the First” at Tribeca Film Festival.
Minton’s Uptown Lounge: Developed Publicity Program to reopen this landmark.
Creole N’Awlins Restaurant: Initiated publicity and Supper Club Dinner Shows.
Copeland’s Restaurant: Developed sequential upscale Jazz Marketing & Publicity programs.
James Williams: Published JW NewsLetter with extensive jazz discography and history.
Cunning Music: Produced stunning postcard and biz card for jazz bassist Bob Cunningham.
M/Art Music: Represented trumpeter Fred Jacobs, produced a start-up marketing plan, CD booklet art, ad & a pr campaign that charted #22 with 150 radio stations in the U.S.
Harold Danko, Barbara Lea: Conceived unique mail order promotion and provided fulfillment.
JSS Music: A developed marketing plan to sell Dick Hyman’s “Century of Jazz Piano” CD-Rom.
Shutters Cafe: Reopened this venue with well-known jazz artists and my Hot Blues & Jam Band.
Sol Yaged: DVD of Benny Goodman’s Quartet redux at the midtown Village Gate
Misako Kano: Management, marketing during Knitting Factory Outreach campaign for “Watch Out” CD.
Lynne Arriale: Produced 4/color jazz kit materials that successfully influenced high profile jazz venues.
Hoagy & Bix, a musical: Arranged for investors for this Broadway play.
Arif Verner: Shopped MIDI guitarist demo to 25+ contacts and negotiated a two record contract.
Carelle: Presented “The Zen of Selling” Seminar to sales and marketing executives.
Folk City: Successfully publicized the 20th Anniversary of this famous Greenwich landmark.
To get a better idea the nature of what I’ve covered and reviewed:
Google: Dan Kassell Jazz
and
Go out and Watch Jazz Happen!
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