SOBs

204 Varick Street
New York, NY 10014
ph. 212-243-4940
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Logo of SOBs

21 years ago, June 1982 to be exact, something began to bubble on Varick Street in lower Manhattan. Fueled by a total commitment to exposing the musical wealth and heritage of the Afro-Latino Diaspora to as many people as possible, Larry Gold opened the doors to what would become New York City's premier venue for world music; Sounds Of Brazil, commonly known as S.O.B.'S.

At the time, Varick Street wasn't exactly a hub of culture in Manhattan. The area South of Houston wasn't yet known as the trendy, cutting-edge community of “SoHo” that has since developed. It was simply a strip of asphalt that led to the Holland Tunnel marked by non-descript warehouses and a squat, grey post office. Needless to say, it wasn't exactly inviting. But true to his can-do New York spirit, Larry Gold forged ahead with his dream and due to his dedication, the corner of West Houston and Varick Streets was transformed from a family diner in the middle of a harsh commercial landscape to an internationally known, highly respected oasis of world music and fine cuisine in the heart of SoHo. The venue instantly began to draw the young, hip and creative crowd that would eventually help to transform and revitalize the area from a virtual no-man's-land to a vibrant and exciting community of artists and cutting-edge commerce. ...
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