SHORE FIRE MEDIA is a diversified public relations firm with expertise in entertainment and popular culture. Our music roster boasts top artists in virtually every genre. Our book, web site and restaurant clients have garnered significant national press and network TV in recent campaigns. Our special events coverage has produced sold-out crowds and heightened public awareness for charities and corporate sponsor alike.
Shore Fire Media was formed in 1990 by Marilyn Laverty, who had previously been the National VP of Publicity at Columbia Records. Based in Brooklyn Heights, Shore Fire's initial clients included Bruce Springsteen and Wynton Marsalis; as its reputation and staff grew, other noteworthy musical clients were added to the roster: U2, PJ Harvey, John Mellencamp, Dave Matthews Band, Rock and Roll Hall of Fame, Lilith Fair Festival, among others. In 1997 Shore Fire added television programs to its roster. In 1998 website and comedy were added to Shore Fire's achievements. In 2000, the company's growth was reflected by the addition of several significant book clients. In 2001 we entered the hotel and restaurant arena, and began to represent the Fordham University-based NPR radio station WFUV. Shore Fire is also widely known for its long term work with such career artists as Maxwell, Cassandra Wilson, Bela Fleck & the Flecktones, Harry Connick Jr., Joshua Redman, Dr. John and Jackson Browne, as well as for its culture-defining representation of Smithsonian Folkways Recordings for 7 years.